Our Vision

We believe that quality cigarettes should always be provided at affordable prices, fashionable, and be judged solely on its taste.

Our Mission

With the broad variety of cigarette brands out there, many are just unaffordable without quite exactly addressing what customers would perceive as GOOD VALUE be.

Through Goolax, our ingredients selection, manufacturing process and critical pricing toward our end products provide our enthusiasts with Indonesia’s finest range of KRETEKS. Goolax continues to reinvent the most innovative and tastiest cigarettes using Indonesia’s diverse spice & tobacco unique bud of charaters.

Customers can now enjoy real cigarettes at real prices, and not join the endless and costly race of unsustainable building of BRAND IMAGE. Or be expected to settle for less by the saying of “ASAL NGEBUL”.